Driven by a Vision.

Spoke was born from a passion for safety and a belief that technology can bridge the gap between awareness and action. Witnessing the daily risks faced by cyclists, our mission is to create a world where every road user returns home safely.

Guided by Values and Principles.

Everything we do is human-centric and caring, putting people and their safety first. We pursue relentless innovation to solve the toughest road safety challenges, foster open collaboration to build a connected ecosystem, and act with unwavering integrity in every partnership.

These principles are the non-negotiable foundation of our promise.

Guided by Values and Principles.

Everything we do is human-centric and caring, putting people and their safety first. We pursue relentless innovation to solve the toughest road safety challenges, foster open collaboration to build a connected ecosystem, and act with unwavering integrity in every partnership.

These principles are the non-negotiable foundation of our promise.

The Minds & Hearts Behind a Safer Tomorrow.

The Team

We are a dedicated team of engineers, designers, strategists, and road safety advocates, united by a common goal. Our diverse expertise and shared passion drive us to push the boundaries of what’s possible.

Executive Board

Jarrett Wendt
CEO

Accomplished entrepreneur with a demonstrated history of working across multiple industries, creating new business models, and founding transformative businesses.

Meet Jarrett

Reid Sigety
COO/CSO

Seasoned entrepreneur and top executive in mobility, former President of SANYO Automotive Group, and passionate advocate for safety in both cycling and automotive industries.

Meet Reid

Product Development

David Bartlett
Head of Digital, Data and IT

Award-winning CTO with experience from startups to Fortune 100 companies. Named on the 2023 World’s Top Powerlist and 2022 IoT Breakthrough Award winner for innovation in technology.

Meet David

Jovan Zagajac
Head of Engineering and Technologies

Veteran engineer and technology leader, Jovan brings 30+ years of experience to Spoke, pioneering hardware and software that enable smarter, safer, connected mobility solutions.

Meet Jovan

David Brodie
Head of Systems & Integration

Experienced systems architect and strategist, David drives seamless integration of Spoke’s technology with partners and customers, from first engagement to real-world deployment.

Meet David

JP Brocket
Head of Product Management

Accomplished product leader and technologist, JP shapes Spoke’s product vision by blending innovation, research, and customer insights into strategies that transform safety.

Meet JP

Kevin Lieberman
Head of Embedded Software

Automotive innovator with expertise in software-driven safety. Kevin has led safety initiatives at Harley-Davidson and Volkswagen, and advocates for EV adoption and road safety.

Meet Kevin

Operations & Governance

Laurie DeJack
Technical Advisor

Retired from Ford’s Model e as Sr. Portfolio Manager for Data Platforms & Telematics, Laurie joins Spoke bringing deep expertise in information technology, digital assets, and EV innovation.

Meet Laurie

Brand, design & marketing

Lutz Kucher
Head of Creative, Brand and Design

Design leader and relentless innovator, Lutz helped shape the e-bike market as we know it. He creates brands, products, and experiences that solve needs and redefine industries.

Meet Lutz

Matt Maczuzak
Head of Product Design

Innovative product designer with roots in the outdoor industry, Matt combines form and function to deliver Spoke products that elevate safety, user experience, and performance.

Meet Matt

Yassin Kwyasse
Director of Marketing

Seasoned digital strategist with a passion for growth, Yassin brings global expertise in marketing and brand building to Spoke, driving awareness, partnerships, and engagement.

Meet Yassin

Business development

Kellen Pucher
Vice President of Strategic Partnerships

Technology enthusiast and strategist, Kellen leads partnerships at Spoke, forging collaborations that advance the company’s mission of safety, connectivity, and shared mobility.

Meet Kellen

Blair Clark
Head of Two-Wheeled BD

Cycling industry veteran, Blair drives partnerships to ensure riders are seen, connected, and protected. His decades of leadership strengthen Spoke’s presence in the bike market.

Meet Blair

Ralph Lauxmann
Head of Automotive

Automotive leader with international expertise, Ralph advances Spoke’s mission by helping drivers detect cyclists and motorcyclists earlier, making road traffic safer worldwide.

Meet Ralph

Made Possible Through Collaboration.

Achieving comprehensive road safety requires a network of innovators. We are proud to partner with leading organizations across automotive, technology, urban planning, and communication to accelerate the adoption of life-saving solutions.

Our Partners

Team at Work.
Innovation in Progress.

We are riders, engineers, thinkers, and builders—united by a single, non-negotiable goal: to reduce collisions between vehicles and vulnerable road users.

This shared purpose drives our collaboration, fuels our innovation, and guides every line of code we write.

It’s not just a job; it’s our commitment.

Locations

One global mobility ecosystem

Headquartered in Denver, Colorado and Bergamo Italy